Small Bytes: Unravelling The Secrets of Brand Audits

An explanation of the importance of brand audits. 

In this episode, I describe how audits can be used to:

• Understand a brand's position
• Evaluate customer recall
• And to identify potential issues that a business might not have noticed. 

I use brand audits to analyse three key areas:  

• External branding
• Internal branding
• Customer experience 

The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve.

It's also a service Snapper Studio will introduce in 2024. Come and sign up for our newsletter to be the first to know about it.