Level Up Your Brand
This is the Level Up Your Brand Podcast. I'm Martin Sully, a brand strategist, designer and founder of Snapper Studio.
And, I'm on a mission to help you gain clarity and confidence in your brand.
I’ll arm you with bite-size tips and introduce you to friends of the show who are taking their brand to the next level.
Level Up Your Brand
Merry Christmas – How to Bake Charisma & Personality into Your Brand
December 25, 2023
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Snapper Studio
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Episode 20
In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience.
We cover:
- How every person working in a brand becomes an extension of its persona
- The connection between a brand and its employees.
- And give you a practical tool to create a charismatic brand personality.
- We also the misconception that charisma and personality are limited to individuals, not brands.
Giving personality traits to a brand is not about manipulatively triggering emotions but facilitating engaging connections.
