Level Up Your Brand
This is the Level Up Your Brand Podcast. I'm Martin Sully, a brand strategist, designer and founder of Snapper Studio.
And, I'm on a mission to help you gain clarity and confidence in your brand.
I’ll arm you with bite-size tips and introduce you to friends of the show who are taking their brand to the next level.
Episodes
32 episodes
Small Bytes: Reaching 2+ target audiences with one brand
In this conversation, Martin Sully addresses the question of how to maintain a unified brand identity and consistent message for a two-sided marketplace with two target markets. He suggests creating personas for each target market and gathering...
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Episode 31
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8:49
Small Bytes: Discover the Hidden Depths of Brand Guidelines
Brand guidelines are the most important document for a business, as they control and maintain consistency in branding. They can go deep and include strategy, tone of voice, and messaging. Even small businesses should have brand guidelines to gu...
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Episode 30
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9:40
Small Bytes: Maintaining Your Brand's Tone of Voice
In this episode, Martin Sully discusses how to maintain a brand's tone of voice. He explains the difference between brand voice and tone of voice, and emphasizes the importance of aligning the brand voice with the company's mission, values, and...
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Episode 29
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9:29
Small Bytes: Aligning Values with Execution
The conversation revolves around the importance of paying attention to the little details in business, particularly when it comes to aligning values with execution. The host shares a personal anecdote about a company he met that focused on rene...
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Episode 28
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5:22
Small Bytes: The Value of Real-Life Conversations
Martin Sully discusses the importance of networking and building a personal brand. He emphasizes the need to connect with people both online and offline, and highlights the value of real-life conversations. He also shares his experience with st...
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Episode 27
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13:03
The Power of Listening to Customers with Joe McKay
In this episode, Martin Sully interviews Joe McKay, a LinkedIn ghostwriter and content creator. They discuss Joe's background, his approach to working with people on LinkedIn and personal branding. Joe emphasises the importance of lis...
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Episode 26
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1:01:29
Baking Core Values into your Business with Rebekah McCutcheon of Fit Test Australia
We're back from Christmas with a proper guest – Rebecca McCutcheon is the Managing Director of Fit Test Australia (FTA), a company that specialises in respiratory safety. We dcusses her business's growth and how vital it is to learn fro...
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Episode 25
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52:53
Small Bytes: Influencer Marketing VS SEO
In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building. And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like inf...
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Episode 24
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7:44
Small Bytes: How to Set Ambitious Brand Goals
Just like you might set New Year's resolutions, the start of the year is the perfect time to set and track ambitious, achievable business goals. We talk about:AccountabilityMy brand goals for the yearW...
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Episode 23
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10:34
Small Bytes: Unravelling The Secrets of Brand Audits
An explanation of the importance of brand audits. In this episode, I describe how audits can be used to:Understand a brand's positionEvaluate customer recallAnd to identify potential issues that a busi...
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Episode 22
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7:52
Is Your Business a Brand? Unveiling the Secrets of Brand Building
In this episode of the Level Up Your Brand Podcast, host Martin Sully, shares his Christmas experiences and discusses the concept of 'is your business a brand?'. It includes:A Christmas day wrap-upA thought pro...
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Episode 21
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8:02
Merry Christmas – How to Bake Charisma & Personality into Your Brand
In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience. We cover:How every person working in a brand becomes ...
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Episode 20
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5:32
A quick Christmas Message
Snapper Studio and Martin want to announce limited availability for branding projects and podcasts due to Martin and his wife expecting a baby.I want to personally thank listeners for their support and encourage them during the holiday ...
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Episode 19
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2:31
Reinventing the Future of Seafood – with Mathew Goddard of Aquacultr
In this episode, host we talk to Mathew Goddard from Aquacultr about creating a more efficient and sustainable system for seafood production. Mat shares his journey from discovering a Barramundi farm for sale to establishing a sustainab...
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Season 1
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Episode 18
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56:24
AI and Its Impact on Branding: Current and Future Trends
Martin Sully, a brand strategist and founder of Snapper Studio, discusses the growing influence of artificial intelligence (AI) and machine learning on branding. He explores the tools currently available that incorporate AI, includ...
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Episode 17
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30:59
Nothing good ever comes easy with Claire Wheeler and Tara Clark
We talk with Claire from KidBiz Academy and Tara Clark Art about the pitfalls of working with kids, selling candles, fortune telling, and how we all need to persevere to get to where we want to. This episode is packed with gems, b...
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Season 1
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Episode 16
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53:24
Episode 15 - Never Give Up with Jess Hodge
Recycling 20 tonnes of plastic saves enough electricity to power 54 houses for a year. Yearly, it's reported that the world creates 460 million tonnes of plastic. Let that sink in.Luckily the world has smart entrepreneur...
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Season 1
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Episode 15
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22:18
Episode 14 - Building Communities with Rachel Smith
Rachel Smith is this episodes guest. We first connected when she took the quiz on my website. Point's don't mean prizes, but she's currently the high scorer with 3. Have a go here - Feels F...
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Season 1
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Episode 14
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40:09
Episode 13 – Branding's Dark History
Branding, it's history and the dark, disturbing reason we changed our podcast name to the Level Up Podcast.This episode covers: • The Industrial Revolution and it's impact on branding.• Branding's disturbing past• Where we s...
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Episode 13
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22:12
Episode 12 - Scent Branding
A 10-month hiatus. But the podcast is back.This week we're talking all about scent branding and how you can introduce it into your brand.Read more about scent branding on our website –
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Episode 12
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26:41
Episode 11 - Design trends to avoid in 2023
2023 is knock, knock, knocking on your door, with all the jingling of Santa's bells. It's time to talk about graphic design trends in 2023.I'll cover 6 design trends to avoid in 2023, summarise what we saw in 2022, and explain why you s...
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Episode 11
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23:24
Episode 10 - When's the right time to rebrand?
Martin, when should I rebrand? How much does a rebrand cost?I regularly get asked these types of questions. And there’s a bunch of things to consider.What's your biggest challenge right now?How do you ove...
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Episode 10
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12:14
Episode 9: A Designers Guide to Choosing Brand Colours
If you're struggling to pick your brand colours, this episode is for you.When you have a clear direction, picking your brand colours will feel less like picking colours out of thin air and more wahoo!In this episode, I discuss t...
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Episode 9
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15:29
Episode 8 - Finding your Brands Personality
A tub-thumping brand personality and tone of voice will shape how customers engage with your brand. It will make storytelling simpler, so you no matter the platform, you can talk to them like humans. What you'll be left with is a vibrant, authe...
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Episode 8
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15:41
Episode 7 - Crafting your Customer Experience
By elevating your customer experience, you create an army of loyal customers who will be out there talking up your brand and saving you marketing dollars.This is a big task, and you will continue to do this as your business evolves. It p...
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Episode 7
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19:58