Level Up Your Brand
This is the Level Up Your Brand Podcast. I'm Martin Sully, a brand strategist, designer and founder of Snapper Studio.
And, I'm on a mission to help you gain clarity and confidence in your brand.
I’ll arm you with bite-size tips and introduce you to friends of the show who are taking their brand to the next level.
Podcasting since 2022 • 33 episodes
Level Up Your Brand
Latest Episodes
Making Building Easy with Kerri-Ann Hooper
Kerri-Ann Hooper on Building Smarter: Contracts, Cash Flow & Calling BS on Industry NormsThis episode is for anyone who's ever looked at a building contract and thought: Wait, where did that charge come from?I’m j...
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Episode 32
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46:24
Small Bytes: Reaching 2+ target audiences with one brand
In this conversation, Martin Sully addresses the question of how to maintain a unified brand identity and consistent message for a two-sided marketplace with two target markets. He suggests creating personas for each target market and gathering...
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Episode 31
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8:49
Small Bytes: Discover the Hidden Depths of Brand Guidelines
Brand guidelines are the most important document for a business, as they control and maintain consistency in branding. They can go deep and include strategy, tone of voice, and messaging. Even small businesses should have brand guidelines to gu...
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Episode 30
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9:40
Small Bytes: Maintaining Your Brand's Tone of Voice
In this episode, Martin Sully discusses how to maintain a brand's tone of voice. He explains the difference between brand voice and tone of voice, and emphasizes the importance of aligning the brand voice with the company's mission, values, and...
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Episode 29
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9:29
Small Bytes: Aligning Values with Execution
The conversation revolves around the importance of paying attention to the little details in business, particularly when it comes to aligning values with execution. The host shares a personal anecdote about a company he met that focused on rene...
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Episode 28
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5:22
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